Strategic Management and Competitive Advantage 3th edition

ISBN:0136094589

ISBN13:9780136094586

Publisher:Prentice Hall

Authors:Jay Barney, Jay B. Barney, William Hesterly, William S Hesterly

Strategic Management and Competitive Advantage Description

Strategic Management and Competitive Advantage 3 Edition Core strategic management concepts without the excess.   What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
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